B2B cold email & appointment setting
cold emailthat booksmeetings.
We build the sending infrastructure, the list and the sequence, then work every reply until it's a call on your calendar. You show up and close. That's the whole service — we don't do ads, SEO or websites.
Month to month. No annual contract, no setup fee for founding clients.
What we run
Most cold email fails
before it's ever sent
The writing isn't the hard part. Getting into the inbox is. Here's the sequence we run on every account, in order.
Infrastructure & warm-up
We never send from your main domain. We buy separate sending domains, configure SPF, DKIM and DMARC, and warm the mailboxes for two to three weeks before a single prospect sees you. This is the step almost everyone skips, and it's the single biggest reason campaigns end up in spam.
- —Dedicated sending domains, isolated from yours
- —SPF, DKIM and DMARC configured and verified
- —14–21 day mailbox warm-up before launch
- —Volume ramped slowly, monitored daily
List building & validation
We build the list from scratch against your actual criteria — industry, headcount, location, role, whatever defines a real buyer for you. Every address is verified and de-duplicated before it enters a campaign, because a bad list burns the domains you just spent three weeks warming.
- —Built to your criteria, not bought off a shelf
- —Every address verified before send
- —Duplicates and catch-alls stripped out
- —Suppression list maintained across campaigns
Offer & copy
Short, plain, specific emails that read like one person wrote them to one person. No merge-tag salad, no walls of text, no links in the first touch. We write the sequence around a single clear reason to reply, then keep rewriting it based on what actually gets responses.
- —One clear offer per campaign
- —3–4 touch sequence, written not templated
- —Subject lines tested against reply rate
- —Rewritten monthly on real reply data
Send, monitor, adjust
Campaigns go out at a volume the infrastructure can carry, and we watch deliverability the whole way — inbox placement, bounce rate, complaints, blacklist status. When something slips we pull that domain, fix it, and rotate in a clean one instead of burning the whole account.
- —Inbox placement checked, not assumed
- —Bounce and complaint rates monitored daily
- —Domains rotated out at the first warning sign
- —Tests on angle, subject line and send time
Reply handling & booking
Every reply gets read and answered by a person, usually within the hour. We qualify, handle the first round of questions, and book the ones that fit straight onto your calendar. Anything that isn't ready yet goes into a nurture sequence rather than the bin.
- —Replies answered within the hour on business days
- —Qualified against criteria you set
- —Booked directly into your calendar
- —Not-yet leads nurtured, not discarded
What we don't do
We don't blast a purchased list from your company domain, we don't promise a meeting count before we've seen your offer, and we don't hand you a login and call it delivered. If cold email isn't the right channel for what you sell, we'll tell you on the call instead of taking the money.
Timeline
Nothing sends
in the first three weeks
Anyone who tells you they'll be live on Monday is about to burn a domain. Warm-up takes the time it takes. Here's the honest schedule.
Setup
Kickoff call to pin down who you sell to and what you're offering. We buy and configure the sending domains, set up the mailboxes, and start the warm-up. Nothing goes out yet.
Warm-up & build
Mailboxes warm in the background while we build and validate your list and write the first sequence. You approve the copy and the targeting before anything sends.
Launch
First campaign goes live at low volume and ramps as the domains prove out. Replies start coming back to us, and the first booked calls usually land in this window.
Iterate
Every month we rewrite the sequence against real reply data, expand the list into new segments, and rotate domains before deliverability slips. You get a plain-English report on what sent, what replied, what booked.
Fit
Cold email doesn't work
for everyone
It's a channel with real conditions attached. Rather than find that out three months in, here's the honest version up front.
This works well if
- You sell to other businesses
- Your average deal is worth at least a few thousand dollars
- A sales call is a normal part of how you close
- You can handle more meetings than you're getting now
- You're willing to give it 90 days before judging it
Look elsewhere if
- You sell to consumers rather than businesses
- Your product is low-ticket or fully self-serve
- You need leads this week — warm-up alone takes three
- You want us to send from your main company domain
- You're looking for the cheapest option on the market
Month to month
Rolling agreement, cancel with 30 days' notice. We'd rather earn the next month than lock you into a year of something that isn't working.
Your domain stays clean
Every campaign sends from domains we own and warm separately. If deliverability goes sideways, it never touches the address your customers reply to.
You see the raw numbers
Sent, delivered, opened, replied, booked. No dashboard theatre and no vanity metrics — if a campaign is flat, you'll hear it from us first.
We're taking on a small number of founding clients — better terms, in exchange for the case study that goes here next.
Book a callFAQ